Search Marketing: Google Ads

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​Google Ads Agency

Google Ads Agency


​You want to be on the First Page?

​Gain a competitive advantage by improving your campaigns with Digmarkai

With Google Ads & Bing Ads, show your ads to Internet users who are actively looking for products and services related to your business.
​With Digmarkai, opt for well positioned, visible, targeted and budget-controlled ads.
​Together, we define a strategy, we structure and manage your campaigns to achieve your growth and development objectives. We accurately measure the effectiveness of your campaigns; well configured, they allow you to generate qualified traffic over time.

​The Digmarkai Method in 11 steps

What we do for you...

1

Audit, Strategy & Business Plan

We start by studying your business model and growth perspectives: who are your potential customers? How to reach them?
We consider digital marketing as an investment whose leverage will be all the greater as our knowledge of your company and your market will be accurate.
If necessary, we carry out a technical audit of your existing Internet resources.
With all these elements, we establish a tailor-made digital marketing strategy for you.

Audit, Strategy & Business Plan

We start by studying your business model and growth perspectives: who are your potential customers? How to reach them?
We consider digital marketing as an investment whose leverage will be all the greater as our knowledge of your company and your market will be accurate.
If necessary, we carry out a technical audit of your existing Internet resources.
With all these elements, we establish a tailor-made digital marketing strategy for you.

​Optimize your paid referencing with effective advertising ads

2

​Account Creation & Structuring

We create a dedicated Google Ads account that you own. We manage it within the budget established together.
We structure your account according to multiple parameters: geographical location, type of products/services, type of platform (computers, tablets and mobiles), languages and budgets.
In this step, we are building the foundation for a coherent and successful digital marketing strategy.

Account Creation & Structuring

We create a dedicated Google Ads account that you own. We manage it within the budget established together.
We structure your account according to multiple parameters: geographical location, type of products/services, type of platform (computers, tablets and mobiles), languages and budgets.
In this step, we are building the foundation for a coherent and successful digital marketing strategy.

3

​Keyword Search

The choice of keywords on which you bid is crucial, as they will help you obtain the best visibility with your customers.
We explore the world of search terms in your industry and select the best performing ones.
In order to ensure the lowest possible cost per click (CPC), we choose the most effective keywords, which generate the most qualified traffic and the highest conversion rate.

Keyword Search

The choice of keywords on which you bid is crucial, as they will help you obtain the best visibility with your customers.
We explore the world of search terms in your industry and select the best performing ones.
In order to ensure the lowest possible cost per click (CPC), we choose the most effective keywords, which generate the most qualified traffic and the highest conversion rate.

4

AdGroups, Announcements & Extensions

The keywords are classified in a coherent group and associated with ads, so that we match the user requests and the set of products/services you offer as closely as possible.
The ad is the gateway to the purchase funnel. We work on its content by combining keywords and emotional triggers to generate interest. Our method ensures that it is adequate and well positioned.
Extensions allow you to enrich your content, gaining up to 50% more space than traditional ads and increasing your click through rate (CTR).

AdGroups, Announcements & Extensions

The keywords are classified in a coherent group and associated with ads, so that we match the user requests and the set of products/services you offer as closely as possible.
The ad is the gateway to the purchase funnel. We work on its content by combining keywords and emotional triggers to generate interest. Our method ensures that it is adequate and well positioned.
Extensions allow you to enrich your content, gaining up to 50% more space than traditional ads and increasing your click through rate (CTR).

5

Landing Pages

The user who clicks on the ad lands on your landing page. It is the showcase of your activity, the extension of the tunnel of purchase and it is specific to the user’s search.
We ensure that it is consistent with the afferent ad and that it contains all the information necessary for a proper understanding of your product/service.
Methodically constructed according to 16 specific criteria, it guides the user step by step to conversion. The work done upstream on keywords, ads and landings pages allows us to obtain a very high Google Quality Score (QS).

Landing Pages

The user who clicks on the ad lands on your landing page. It is the showcase of your activity, the extension of the tunnel of purchase and it is specific to the user’s search.
We ensure that it is consistent with the afferent ad and that it contains all the information necessary for a proper understanding of your product/service.
Methodically constructed according to 16 specific criteria, it guides the user step by step to conversion. The work done upstream on keywords, ads and landings pages allows us to obtain a very high Google Quality Score (QS).

6

​Budget & Auction Management

Your digital marketing budget is an investment for your business. It is defined according to your objectives (lead generation, purchases, conversions...).
We smartly manage your budget using intelligent and tailored tools, which take into account your monthly, weekly or even daily constraints.
To do this, the bids on your keywords are optimized by geographical areas, seasonality and time slots, etc.

Budget & Auction Management

Your digital marketing budget is an investment for your business. It is defined according to your objectives (lead generation, purchases, conversions...).
We smartly manage your budget using intelligent and tailored tools, which take into account your monthly, weekly or even daily constraints.
To do this, the bids on your keywords are optimized by geographical areas, seasonality and time slots, etc.

​Benefit from the expertise of professionals for a winning digital strategy

7

Data & Analysis

The success of a campaign heavily depends on the ability to measure and interpret results. The time spent on analysis and optimization is therefore essential.
We use Google Analytics, Google Tag Manager and internally developed tools to measure users’ behaviour on your site (path, scroll, clicks, time spent...).

Data & Analyses

The success of a campaign heavily depends on the ability to measure and interpret results. The time spent on analysis and optimization is therefore essential.
We use Google Analytics, Google Tag Manager and internally developed tools to measure users’ behaviour on your site (path, scroll, clicks, time spent...).

8

​Validation & Go online

At this key stage of launching your campaigns, we step into the user's shoes and go through the purchasing tunnels in order to detect any errors.
This validation is part of our quality approach, contributing to the improvement of the user experience.

Validation & Go online

At this key stage of launching your campaigns, we step into the user's shoes and go through the purchasing tunnels in order to detect any errors.
This validation is part of our quality approach, contributing to the improvement of the user experience.

9

Remarketing

Remarketing is a feature that allows you to retarget users who have already visited your site. It follows the framework of your customer acquisition strategy.
Our tools allow us to build accurate audiences of users who have expressed an interest in your business.
A well-configured remarketing strategy is an essential element for improving your return on investment (ROI).

Remarketing

Remarketing is a feature that allows you to retarget users who have already visited your site. It follows the framework of your customer acquisition strategy.
Our tools allow us to build accurate audiences of users who have expressed an interest in your business.
A well-configured remarketing strategy is an essential element for improving your return on investment (ROI).

10

Testing, ​Monitoring & Optimization          

We attach particular importance to increasing Google's Quality Score (QS) in order to optimize the profitability of your Google Ads campaigns.
To do this, we use the results of our analyses and conduct tests to improve the quality of purchasing funnels (landing pages, ads...). We regularly clean up keywords.
This long-term monitoring can allow you to be positioned above a competitor while having a lower real cost per click (CPC).

Testing, Monitoring & Optimization          

We attach particular importance to increasing Google's Quality Score (QS) in order to optimize the profitability of your Google Ads campaigns.
To do this, we use the results of our analyses and conduct tests to improve the quality of purchasing funnels (landing pages, ads...). We regularly clean up keywords.
This long-term monitoring can allow you to be positioned above a competitor while having a lower real cost per click (CPC).

11

Reporting

Digital marketing allows a precise measurement of its effectiveness. In order to decrypt it, we build performance indicators (KPIs) specific to your business.
We publish a personalized report and an analysis of the actions carried out so that you can evaluate the impact of your advertising investments.

Reporting

Digital marketing allows a precise measurement of its effectiveness. In order to decrypt it, we build performance indicators (KPIs) specific to your business.
We publish a personalized report and an analysis of the actions carried out so that you can evaluate the impact of your advertising investments.

What can also interest you...

Social Media

​​Create your community, pillar of your brand image..

Facebook

​​Target Internet users who express interest in your services.

CRM

​Segment your prospects, manage your customers and implement your business strategy.

​Our Offer...

​Schedule of your 1st Webmarketing Interview
  • ​ 40-minutes interview with ​our digital marketing experts.
  • ​Getting to know, discovering and analysing your project.
  • ​Advice and actions to achieve your objectives.
  • Elaboration of your ​Digital Business Plan ​.

Boost your digital marketing ​strategy.

Why should you trust us...

​We are passionate about our business

​We are responsive in all circumstances

​We listen to our customers

​We are always in a good mood

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